One of the Biggest Mistakes You Can Make In Your Marketing

One of the biggest mistakes businesses make at events is inconsistent branding. When your colors, fonts, and messaging don’t match across your advertising materials, it creates confusion instead of confidence. Here’s why brand consistency matters and how to get prepared now.

1. Build Recognition & Trust

People remember consistent brands. If your tent is one shade of blue, your table cover is another, and your signage uses different fonts, it weakens your brand identity. When everything matches, it creates a professional and memorable impression that builds trust.

2. Get Your Brand Elements in Order

Now is the time to lock in your Pantone colors, fonts, logos, and style guidelines. If you don’t already have them documented, create a brand kit so every piece of marketing—your event setup, website, and social media—feels cohesive. Need help ensuring your custom prints match? Our team can help with color-matching and design support.

3. Make a Bold First Impression

Event attendees make snap judgments. A polished and cohesive setup tells them you're a serious, professional business. If your tent, table covers, and other signage clash, it looks thrown together—don’t let that be the first thing potential customers notice!

4. Get Ahead of Event Season Rush

Every year, businesses wait until the last minute to order their event materials. Avoid delays by planning now—get your branded tents, table covers, and flags designed and printed early so you’re 100% ready when event season starts.

Need Help with Branding? Let’s Get Started!

At ZuLu Marketing & Printing, we specialize in custom event setups that make your brand stand out. Whether you need a fresh design or just want to ensure everything matches perfectly, we’re here to help.

Order now to avoid last-minute rushes and get your event materials in time for your next event!